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Master Your Mind with Cold Therapy

MASTER YOUR OWN MIND.   BECOME UNSTOPPABLE.   Whether you're a professional athlete or someone who enjoys recreational sports, you know that physical prowess alone doesn't guarantee success. Your mindset...

Dopamine - Healthy vs. Harmful

Dopamine is often referred to as the "feel-good" neurotransmitter because it plays a central role in our brain's reward system.    It's released when we experience pleasure, whether it's from...

Ice Baths - Backed by Science

Everyone is talking about how great ice baths are but if you've yet to try it, you may want to know the studies behind it...   Read on for some...

The Icy Heights of Peak Athletic Performance

In the realm of competitive sports, athletes are continuously pushing the boundaries of their physical capabilities to achieve greatness. Whether it's sprinting down a track, scoring goals on a soccer...

Make Success Happen and Break the Cycle

What's stopping you? It's time to reach your full potential... Do you ever feel stuck or frustrated? You know you can do so much better, so why aren't you?  It...

THE COMFORT ZONE - How Using Ice Baths Can Help...

If you feel like you have got a lot more to give, your comfort zone could be what's holding you back. As ice bath enthusiasts, we love the technique of...